The Story of a Real Estate Pro Who Built a Coaching Empire with Virtual Assistants
The Story of a Real Estate Pro Who Built a Coaching Empire with Virtual Assistants
Jenni Utz discovered that the key to sustainable business growth wasn’t about doing more—it was about doing less by strategically leveraging highly-trained virtual assistants.
With nearly two decades in real estate, spanning property management and coaching new investors, Jenni found herself overwhelmed by the sheer volume of tasks. She realized that wearing too many hats was unsustainable. The turning point came when she embraced outsourcing, allowing her to streamline systems, accelerate growth, and focus on her core strengths: building her business.
Why Every Entrepreneur Needs to Stop Doing Everything Themselves
Even with a strong foundation in property management, fix-and-flips, and investment coaching, Jenni hit a ceiling trying to manage everything herself. She was bogged down by:
Administrative tasks
Social media management
Follow-ups and scheduling
Incomplete projects
Recognizing this, she decided to stop being a one-woman show and started building a virtual team. Her first move was hiring an executive assistant to manage her calendar and help execute her vision.
How Jenni Leveraged Virtual Assistants
Jenni’s virtual team now handles the daily operations that keep her business running smoothly:
Executive Assistant: Manages tasks, projects, systems, and coordinates other assistants.
Social Media Manager: Crafts content, writes captions, builds engagement, and maintains Jenni’s unique voice.
Inside Sales Agent: Conducts outreach, follow-ups, and lead generation.
This structure allows Jenni to focus on coaching, closing deals, and strategic growth.
Smart Delegation Drives Growth
Jenni didn’t just hire randomly. She used personality assessments and thorough interviews to ensure each assistant was the right fit. By delegating tasks she wasn’t skilled at—or simply didn’t enjoy—she achieved:
More efficient systems
Faster project completion
Enhanced lead generation
A brand that authentically represents her
As Jenni describes, her social media assistant captured her voice so well, she often wondered if she’d written the content herself.
Outsourcing Fueled Her Coaching Business
Jenni’s real estate coaching business, which helps beginners invest with confidence, was time-intensive to build. Outsourcing played a pivotal role: her executive assistant managed funnels, automated emails, launches, and client follow-up. This freed Jenni to focus on teaching, networking, and expanding her brand.
Why Virtual Assistants Work for Real Estate Entrepreneurs
Virtual assistants offer:
High-quality talent at competitive rates
Pre-trained, vetted professionals
Support with hiring, onboarding, and ongoing management
Resources for business coaching and assistant training
The result is not just saved time, but a smarter, more scalable business model.
Are You Running a Business or Just Staying Busy?
If you’re a real estate professional bogged down by admin, content, and endless to-do lists, it’s time to ask: “What’s my time actually worth?” Hiring a virtual assistant can free up 10–20 hours a week—time that can be reinvested in signing clients, developing new offerings, or simply enjoying life outside work.
Conclusion
Jenni Utz’s story illustrates that sustainable growth in real estate comes from working smarter, not harder. By embracing virtual assistants and delegating non-core tasks, she scaled her business, expanded her coaching platform, and reclaimed her time—all without burning out
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